Originality of Chengo Logo

The main body of this logo embodies the conceptual integration of "乘风", name of courseware, either "乘 ride" or "风 wind". The font adopts the style of cursive hand, implying the profound meaning of Chinese culture. Meanwhile, the flexibility of cursive hand also reflects the liveliness, naturalness and easiness of courseware. In this way, it accords with "Magic Chinese, Easy Control" proposed by "Chengo" and cater for the psychological characteristics of American students, main users of "Chengo" course.
It is represented in the form of "Chinese Stamp" to agree with the conception of Chinese with the traditional color of China, demonstrating the charm of "Ancient China, Magic Chinese". In addition, the overall graph of Logo combines the feel and style of network button, which organically fuse the traditional and the modern. With the expansion of modern and simple features from the network courseware, the logo reflects the linkage of its uniqueness and individuality with the network times.

乘风LOGO创意说明

此LOGO的主体图形表现的是课件的名称--"乘风"两个字在意念上的结合，既是"乘"也是"风"。同时在字体上采用了草书的形式，融合了中国文化的内涵，在形式上由草书的灵动，也体现了课件活泼、自然、轻松的风格，正如"乘风"所提出的"神奇汉语，轻松掌握"，符合"乘风"教材的主要使用者--美国学生的心理特点。
在表现方式上，采用了"中国印"的图案结构形式，既是汉语所体现的，也是中国所延续的传统风格，侧面体现了"古老中国、神奇汉语"的魅力。同时，LOGO的整体图案也结合了网络按钮的质感与风格，是传统与现代的有机融合，延伸了网络课件带来的现代、简明的感受，体现了LOGO的独特性、个性化与网络时代的结合。